• Development of Digital/Online Strategic Revenue Growth Plan.
• Global website and online strategic “architecture” strategy.
• Digital media strategy (corporate or brand).
• Corporate media “integration” strategy (new digital with traditional).
• Creation of digital CRM strategy (customer relationship program).
• “Persuasion of upper management” strategy:
  ~ To demonstrate importance of online/digital in order to secure incremental resources      (people, financial, etc.).
• Choosing the “right” agency for web needs & interactive.
• “Funding” strategies – How to find/secure more dollars (or re-allocate other spending)    to fund digital & online programming.
• Joint digital programs with retailer partners.
• Increasing company valuation in anticipation of M&A/Sale of company event.

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